15 min listen
Fr 4/14 - Google Drops A Free Spy Tool | Jack Blazes New Trails | How AI Increased Sales For Kroger
FromAd Nerds
Fr 4/14 - Google Drops A Free Spy Tool | Jack Blazes New Trails | How AI Increased Sales For Kroger
FromAd Nerds
ratings:
Length:
12 minutes
Released:
Apr 14, 2023
Format:
Podcast episode
Description
In this episode of Ad Nerds, Spanky talks about the Milk PDP and Gail’s experience and what marketers can learn from it. He also discusses a free tool called Google’s Drops that every advertiser needs, and the impact it can have on businesses. Spanky also mentions how Kroger used AI to personalize display ads for their new grocery delivery service, leading to a 259% surge in web traffic and a 16% increase in sales. Finally, Jack in the Box's collaboration with Weedmaps for the 4/20 cannabis holiday, and their new pineapple express milkshake.
Key Moments
Got Milk had its moment, but now it's Mooooved over (1:04)
The launch of Google’s Drops tool (3:05)
Kroger’s successful use of AI to personalize display ads (4:58)
How to effectively allocate a marketing budget (7:04)
Jack in the Box’s upcoming 4/20 promotion (8:45)
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Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message
Key Moments
Got Milk had its moment, but now it's Mooooved over (1:04)
The launch of Google’s Drops tool (3:05)
Kroger’s successful use of AI to personalize display ads (4:58)
How to effectively allocate a marketing budget (7:04)
Jack in the Box’s upcoming 4/20 promotion (8:45)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message
Released:
Apr 14, 2023
Format:
Podcast episode
Titles in the series (51)
Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day by Ad Nerds