In this episode of the Ad Nerds podcast, the host Spanky Moskowitz discusses how Chipotle is turning viral TikTok trends into a long-term marketing strategy, and how other restaurants can do the same by experimenting with menu hacks and partnering with influencers. The episode also covers tips for building an effective marketing plan, the drawbacks of programmatic ad buying, and the rising trend of consumers requesting companies to delete their personal data.
Spanky also shares an interview with Everett Taylor, the CEO of crowdfunding platform Kickstarter, who discusses the importance of empathy in leadership and redefining crowdfunding as a model for the next generation of black leaders. The podcast provides insights and news about the advertising industry in an easy-to-understand language.


Chipotle introduces three new menu items based on TikTok users' orders (1:08)
Tips on how to apply Chipotle's strategy to your business (3:09) https://adage.com/article/digital-marketing-ad-tech-news/how-chipotle-adopted-viral-tiktok-menu-hacks-its-long-term-strategy/2482511
Learn about Kickstarter and how it is redefining crowdfunding (4:45) https://podcasts.apple.com/us/podcast/using-life-experiences-to-redefine-crowdfunding-w-everette/id1336484262?i=1000606597287
Tips on how to get your AI to speak in your brand's unique voice (6:20) https://learn.adzombies.com/
The importance of picking the right marketing channels for your business (7:52) https://www.socialmediaexaminer.com/building-a-marketing-plan-that-works/
The downside of paying for programmatic ads and why you might be wasting your ad spend (9:37) https://youtu.be/gJgy3qeUuTY
Why people are asking companies to delete their data more than ever now (11:06) https://www.adweek.com/media/requests-for-companies-to-delete-peoples-data-have-soared/


---

Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message