15 min listen
We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B
FromAd Nerds
ratings:
Length:
21 minutes
Released:
May 15, 2024
Format:
Podcast episode
Description
On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a significant move into live sports. Meanwhile, Apple faces backlash for a controversial ad, leading to an apology from their VP of Marketing. Spanky also explores the importance of sensory advertising, the rising customer acquisition costs for DTC brands, and how Amazon could be their savior. Plus, he offers five essentials for crafting the perfect welcome email for new subscribers. Tune in for a blend of breaking news, expert insights, and actionable advice to elevate your advertising game.
00:00 - Intro and Overview
Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips.
01:20 - Breaking News: Netflix Lands Live NFL Games
Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports.
03:30 - Apple's Ad Flop and Apology
Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing.
https://www.youtube.com/watch?v=ntjkwIXWtrc
07:15 - The Importance of Sensory Advertising
Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively.
10:45 - DTC Brands and Amazon: A New Hope?
Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy.
15:30 - The Downside of Technological Advancements
Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout.
20:20 - Five Essentials for Crafting the Perfect Welcome Email
Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship.
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Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message
00:00 - Intro and Overview
Introduction to today's topics: Netflix's NFL deal, Apple's ad flop, sensory advertising, DTC brands' customer acquisition costs, and email marketing tips.
01:20 - Breaking News: Netflix Lands Live NFL Games
Netflix secures a three-year deal to broadcast live NFL games on Christmas, positioning itself as a major player in live sports.
03:30 - Apple's Ad Flop and Apology
Discussion on Apple's controversial ad titled "Crush," which received backlash for its destructive theme, leading to an apology from Apple's VP of Marketing.
https://www.youtube.com/watch?v=ntjkwIXWtrc
07:15 - The Importance of Sensory Advertising
Spanky emphasizes the power of sensory advertising and how modern ads often fail to engage all senses effectively.
10:45 - DTC Brands and Amazon: A New Hope?
Analysis of how DTC brands are turning to Amazon to solve rising customer acquisition costs and the pros and cons of this strategy.
15:30 - The Downside of Technological Advancements
Reflection on how technology, despite its promises, can diminish critical thinking and lead to burnout.
20:20 - Five Essentials for Crafting the Perfect Welcome Email
Spanky outlines the five key elements of an effective welcome email to engage new subscribers and set the tone for a strong relationship.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message
Released:
May 15, 2024
Format:
Podcast episode
Titles in the series (51)
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