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4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

FromAd Nerds


4/27 - Brits Ad Industry Dethroned | Huggies Hot 100 | LinkedIn Custom CTAs | TikTok Sales On Fire

FromAd Nerds

ratings:
Length:
12 minutes
Released:
Apr 27, 2023
Format:
Podcast episode

Description

In this episode of the Ad Nerds Podcast, Spanky discusses the shifting landscape of British advertising, the creative Huggies Diapers ad celebrating baby bottoms, how Ad Zombies can elevate a brand, LinkedIn's new Call to Action button for Premium Business subscribers, and an intriguing campaign from a chicken brand that doesn't make sense but makes chicken. Spanky also delves into the impact of TikTok haul videos on dollar stores, attracting younger shoppers daily.

Key moments:

British Advertising Is Being Dethroned (0:02)
Huggies Diapers Just Made A Super Fun Ad That Celebrates Baby Bottoms (2:20)
Ad zombies can make your brand sing (4:09)
LinkedIn Adds New Call To Action (CTA) Button Feature to Premium Business Subscribers (5:19)
We Don’t Make Sense We Make Chicken (6:43)
The brand is experimenting with an interactive commercial on its website that challenges viewers to find the hidden image of its chicken icon (8:24)
TikTok haul videos are helping dollar stores bring in younger shoppers every day (9:40)



Britain's advertising sector is set for stagnation - https://www.adweek.com/performance-marketing/britains-advertising-sector-is-set-for-stagnation/
Huggies Celebrates Baby Butts With an Earworm of a Song in Ads and on Spotify - https://www.adweek.com/brand-marketing/huggies-celebrates-baby-butts-with-an-earworm-of-a-song-in-ads-and-on-spotify/
LinkedIn Rolls Out New Custom CTAs for Premium Business Subscribers - https://www.adweek.com/media/linkedin-rolls-out-new-custom-ctas-for-premium-business-subscribers/
McKinney's First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy - https://www.adweek.com/brand-marketing/mckinneys-first-work-for-popeyes-debuts-an-authentically-new-orleans-ad-strategy/
How TikTok hauls are helping dollar stores win with Gen Z - https://www.adage.com/article/marketing-news-strategy/how-tiktok-hauls-are-helping-dollar-stores-win-with-gen-z/2416446

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Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message
Released:
Apr 27, 2023
Format:
Podcast episode

Titles in the series (51)

Ad Nerds Podcast is the daily podcast hosted by advertising and broadcast creative veteran Ken 'Spanky' Moskowitz. Ken delivers the day's ad industry news, making Ad Nerds the go-to source for people who spend money on advertising. The podcast covers big brands, small businesses, and the latest marketing trends in a style and delivery that's easy to understand. If you're in or interested in the world of advertising and want to stay up to date with the latest news, Ad Nerds Podcast is the perfect place to start!