In this episode of Ad Nerds, Spanky Moskowitz discusses how video ad spending will outpace social media for the first time in 10 years, with the CTV market expected to reach $43-45 billion in the next three years. He talks about Dove's billboard made of syringes raising awareness about toxic beauty standards on young girls, Klondike's new campaign asking what people's hometowns would do for a Klondike bar, and Ryan Reynolds' new ads for Mountain. Finally, Spanky provides a beginner's guide to advertising a small business with streaming ads.

Key Moments:

Video ad spend to outpace social media (1:17)
Dove billboard raises awareness on toxic beauty standards (3:03) https://www.dove.com/ca/en/stories/campaigns/injectablebillboard.html
Ad Zombies course promo (5:01) https://learn.adzombies.com
Klondike's new marketing campaign (6:05)
Ryan Reynolds' self-serve video ad platform for small business (7:01) https://www.youtube.com/watch?v=uiF8GVbcO6Y
How to get your small business ad on TV (9:53)


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