In this episode of the Ad Nerds Podcast, host Spanky Moskowitz talks about the importance of using concrete language in ads to make them more memorable. Studies have shown that people remember concrete phrases better than abstract ones because our brains can visualize the concrete things, making them stick in our minds. The podcast also covers examples of effective advertising campaigns, including Corona Peru's collaboration with artist Eddie Merida to create a unique and sustainable out-of-home ad campaign and Smoothie King's new ad for their smoothie bowls. Additionally, the podcast highlights the growing importance of TikTok in advertising, with a high percentage of viewership resulting from TikTok campaigns and an increasing number of users discovering streaming services through the app. Finally, the podcast talks about Dakota Media, a production company that partners with brands and celebrities to create authentic and engaging content that tells better stories and builds customer trust. Dakota's goal is to shoot a Super Bowl commercial, and they aim to provide a more streamlined and cost-effective approach to advertising compared to traditional agencies.

Key Moments:

Importance of using concrete language in ads (0:01)
Corona Peru's sustainable out-of-home ad campaign (2:59)
Smoothie King's new ad for their smoothie bowls (4:27)
TikTok's growing importance in advertising (6:41)
Dakota Media's goal of shooting a Super Bowl commercial (8:58)


Attribution Links:

Story 2: https://adpulp.com/corona-makes-a-living-billboard-that-walks-like-a-crab/
Story 3: https://www.lbbonline.com/news/smoothie-king-doesnt-want-a-gut-bomb-destroying-your-day
Story 4: https://www.adweek.com/media/tiktok-ads-are-bringing-viewers-back-to-bigger-screens/
Story 5: https://www.hollywoodreporter.com/lifestyle/lifestyle-news/la-rams-nfl-draft-video-josh-duhamel-bryan-cranston-aaron-paul-tequila-1235399608/

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