In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He also talks about the growth of chat GPT and the potential impact of AI on jobs, as well as Google's new Ads Transparency Center. In addition, he highlights a creative marketing campaign by Take 5 Carwash that uses pigeon poop to give away free car washes and build brand awareness. Throughout the episode, Spanky offers insights and advice for marketers and small business owners.
Key moments:

Heineken's $100 million marketing budget for their new low-calorie lager (0:01) https://youtu.be/MnXJnZLi0G
Lessons small business owners can learn from Heineken's approach (1:56)
The impact of AI on jobs, as predicted by a Goldman Sachs report (5:56) https://www.cnet.com/google-amp/news/generative-ai-could-impact-300m-jobs-goldman-sachs-predicts/
Google's new Ads Transparency Center (7:49)
Take 5 Carwash's creative marketing campaign that uses pigeon poop to give away free car washes (10:03) https://youtu.be/dAlGsEcAKTM

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