In this episode of the Ad Nerds Podcast, host Spanky Moskowitz discusses how b2b campaigns can use humor to market their products and services, the importance of using YouTube shorts for small businesses, Taco Bell and Doja Cat's successful influencer marketing campaign, Heinz's hot dog pact campaign, and the use of AI in the 2023 NFL draft's generative AI artwork. Spanky provides tips on how small businesses can create humorous ads that connect with their target audience, and highlights the success of campaigns that focus on relatable and amusing issues. He also shares insights on the power of influencer marketing and the potential of Tik Tok as a platform for engaging with audiences. Finally, Spanky discusses how AI tools are being used in marketing and creative output, and congratulates VaynerMedia on the opening of their newest office in Amsterdam.

Key Moments:

Global digital consultancy firm Globe and its humorous campaign that won the Creativity Awards Best b2b campaign (1:22)
Tips for small businesses to use humor in their advertising campaigns (4:28)
The importance of YouTube shorts and how to use YouTube analytics to improve your short videos (8:27)
The successful Taco Bell and Doja Cat influencer marketing campaign and its use of TikTok (10:58)
The Heinz hot dog pack campaign and how to utilize humor to engage audiences (13:42)
The 2023 NFL Draft and its use of AI-generated artwork to commemorate draft picks (18:38)
VaynerMedia's newest office location in Amsterdam (21:24)


---

Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message