In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for college athletes and how one business scored an NFL player endorsement, and the importance of thinking outside the box when looking for opportunities. Spanky also shares tips on how TikTok is competing for ad dollars, focusing on making the transition from organic to paid ads smooth for small business owners. Lastly, he talks about Ford credit's first-ever direct-to-consumer ad campaign.
Key Moments:

Chips Ahoy uses social listening tools to gauge content resonance with customers (2:04) https://www.adexchanger.com/brand-aware/chips-ahoy-takes-a-bite-out-of-tiktok/
Brands working to close equity gap (4:02)
Importance of thinking outside the box when looking for opportunities (5:25)
Tips on getting words that sell anything (7:25) https://www.learn.adzombies.com
TikTok is competing for ad dollars and focusing on a smooth transition to paid ads for small businesses (9:26)
Ford credit's first-ever direct-to-consumer ad campaign (11:39)


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