Are you ready to unlock the future of digital marketing?Alex Melen, the Co-Founder of Smart Sites, shared his expertise on digital marketing in a captivating episode of the Garlic Marketing Show. Focusing on his book "Automotive Search Marketing," Melen emphasizes the importance of SEO and pay-per-click marketing for client acquisition. He also explores the impact of YouTube as a powerful advertising platform and discusses the potential role of chat GPT in the future of Google search. Notably, Melen highlights the risks and rewards associated with chat GPT, including its ability to generate content in various styles and the challenges of input ownership. With insights on the evolving search landscape and the transformative potential of chat GPT, this episode is a must-listen for marketers and business owners seeking to unlock the future of digital marketing.What You’ll Learn:What's Brewing in the Realm of Google?Decoding the Enigma: Virtually Hacking Google's Algorithm for SuccessThe Secret to Better Rankings RevealedHiring the Perfect SEO TeamAutomotive SEO Unmasked: Why It's a Whole New Ball GameThe Three Options that Led Him to SEOIgniting Discoverability: The Ultimate Guide for New Car BrandsRapid Rise to Fame: Witnessing Chat GPT's Journey to 100 Million UsersThe Lucrative Realm: Unveiling the Latest Chat GPT Profession Paying 300 GrandGoogle's Verdict: Will Chat GPT Face Penalties for Its Content?Navigating the Challenges, Pitfalls, and Perils of Chat GPTBalancing Risk and Reward: The Big Danger Lurking Behind Chat GPTConnect with Alex Melen:WebsiteAlex’s Personal WebsiteLinkedinTwitterResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.