In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.
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TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
(00:00) Facebook is the best social network for advertising.
(00:56) Revenue breakdown from paid social channels.
(02:12) LinkedIn has a lower return on ad spend due to competition.
(03:07) Comparing daily active users of different social platforms.
(05:35) Maximizing return on ad spend on different social channels.
(07:11) Direct mail is making a comeback in marketing.
(08:37) Using lead ads to increase lead quality on Facebook and Instagram.
(09:43) Google trend: changing content creation strategies.
(10:37) Word counts for popular articles in different industries.
(11:07) Different types of content that generate the most traffic.
(12:07) The most popular form of content in most industries and how much qualified traffic it drives.
(14:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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