Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach. 
 
Watch the full interview here: https://youtu.be/dticDXdRuh8 
 
TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal
(01:01) Building epic gardening
(03:47) The botanical interests deal
(05:14) How wearing the hat made a difference
(06:06) The angle of the botanical interests deal
(09:28) Getting into gardening
(10:54) Finding a hobby outside of business
(12:44) Going all-in on epic gardening
(20:33) Acquiring blogs for growth
(25:48) The future of SEO
(27:09) The importance of email marketing

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