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The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation
The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation
ratings:
Length:
13 minutes
Released:
Oct 20, 2023
Format:
Podcast episode
Description
Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.To read the full stories included in this episode:WPP Merging VMLY&R With Wunderman Thompson: https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147bThe link between AI and CTV, Netflix's bid for live sports, and more from Advertising Week NY: https://www.thecurrent.com/netflix-advertising-ctv-ai-netflix-sports-streaming-mediaKroger to measure the carbon emissions impact of its retail media network: https://adage.com/article/marketing-news-strategy/kroger-measure-carbon-emissions-impact-its-retail-media-network/2523146The New York Times quietly brought programmatic ad buying back to its app after digital ad revenue declined: https://www.businessinsider.com/the-new-york-times-is-reintroducing-programmatic-app-ads-2023-10
Released:
Oct 20, 2023
Format:
Podcast episode
Titles in the series (49)
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