6 min listen
The Current Report: Video games — walled gardens or the open internet?
The Current Report: Video games — walled gardens or the open internet?
ratings:
Length:
6 minutes
Released:
Sep 8, 2023
Format:
Podcast episode
Description
On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. To read the full stories included in this episode:Gaming ecosystems are increasingly opening up to ads: https://bit.ly/44KqaLmHow luxury brands use drone advertising: https://bit.ly/488MnpCDisney streaming services and Charter: https://bit.ly/3P8OgKeWarner Bros. potential financial fallout: https://bit.ly/3Rc6Fs2
Released:
Sep 8, 2023
Format:
Podcast episode
Titles in the series (48)
The Current Report: 5 lessons 5 years after GDPR: On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe’s sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. by The Current Report