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The Current Report: Major companies increase ad spend as threat of recession subsides

The Current Report: Major companies increase ad spend as threat of recession subsides

FromThe Current Report


The Current Report: Major companies increase ad spend as threat of recession subsides

FromThe Current Report

ratings:
Length:
7 minutes
Released:
Aug 4, 2023
Format:
Podcast episode

Description

This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.To read the full stories included in this episode:P&G, L’Oréal, and more increase ad spend as inflation falls: https://bit.ly/3OICJlZGM’s Brianne Boles-Marshall is on a mission to support Black-owned media: https://bit.ly/3Ym6pZdTelevisaUnivision Has Best Upfront in Nearly a Decade for Volume: https://bit.ly/3s1KavjWith Actors on Strike, Sony Pushes Big Releases to 2024: https://bit.ly/45hRW2N
Released:
Aug 4, 2023
Format:
Podcast episode

Titles in the series (49)

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.