7 min listen
The Current Report: Major companies increase ad spend as threat of recession subsides
The Current Report: Major companies increase ad spend as threat of recession subsides
ratings:
Length:
7 minutes
Released:
Aug 4, 2023
Format:
Podcast episode
Description
This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.To read the full stories included in this episode:P&G, L’Oréal, and more increase ad spend as inflation falls: https://bit.ly/3OICJlZGM’s Brianne Boles-Marshall is on a mission to support Black-owned media: https://bit.ly/3Ym6pZdTelevisaUnivision Has Best Upfront in Nearly a Decade for Volume: https://bit.ly/3s1KavjWith Actors on Strike, Sony Pushes Big Releases to 2024: https://bit.ly/45hRW2N
Released:
Aug 4, 2023
Format:
Podcast episode
Titles in the series (49)
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