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    The Current Report

    The Current Report

    The Current Report

    ratings:
    Length:
    49 episodes
    Language:
    English
    Format:
    Podcast

    Description

    The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 49 episodes

    Title

    IAB, news publishers push how news is good for advertisers at NewFronts

    It's an election year in the U.S., meaning ad dollars will be flowing in.Past news just...

    10 minutes
    		May 06, 2024

    Why it makes business sense for A.I. models to keep journalism around

    If journalism isn't around, how will generative A.I. models feed new information? In pa...

    11 minutes
    		Apr 29, 2024

    Big Tech and journalism battle over proposed legislation in California

    Big tech is battling journalism over proposed legislation in California that would forc...

    11 minutes
    		Apr 22, 2024

    Advertisers take notice of the power and scale of women’s sports after March Madness

    On this edition of The Current Report, Dave Solomon, Ampersand's director of sports par...

    9 minutes
    		Apr 15, 2024

    How quality commerce data is changing the landscape for advertisers

    On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain,...

    11 minutes
    		Apr 08, 2024

    Why brand-funded shows are getting bigger on streaming

    As 2023 marked a year of brands hitting the big screen, brands are seeing the value in ...

    11 minutes
    		Apr 01, 2024

    How AI can help combat streaming indecision

    In this edition of The Current Report, we dive into another way AI is changing our worl...

    10 minutes
    		Mar 25, 2024

    Advertisers build their strategy around the TV screen

    Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media age...

    9 minutes
    		Mar 18, 2024

    Carat Canada's Jennifer Lewis on Canada's changing TV market

    Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explo...

    10 minutes
    		Mar 11, 2024

    The Current Report: Paramount+ projects to be profitable by next year

    Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings...

    14 minutes
    		Mar 04, 2024