8 min listen
Carat Canada's Jennifer Lewis on Canada's changing TV market
Carat Canada's Jennifer Lewis on Canada's changing TV market
ratings:
Length:
10 minutes
Released:
Mar 11, 2024
Format:
Podcast episode
Description
Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.To read the full stories included in this episode:Programmatic Ad Spending Forecast Q1 2023: https://bit.ly/3T5XAR3Canada Connected TV: https://bit.ly/3TpCKxpCanada's biggest broadcasters on the future of CTV: https://bit.ly/49ZZ5XKAs Meta tightens the traffic tap, where will news publications turn for audiences? https://bit.ly/48NY44fAn Update on Facebook News: https://bit.ly/49G9c4pPaying for News: What Google and Meta Owe US Publishers: https://bit.ly/4cgSuu6Google, Meta should pay at least $14B per year to news publishers to account for ad revenue: study: https://bit.ly/4c7mXe4Meta bailing from Australian news to have 'absolutely disastrous' impact': https://bit.ly/3VfdeMN
Released:
Mar 11, 2024
Format:
Podcast episode
Titles in the series (49)
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