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Carat Canada's Jennifer Lewis on Canada's changing TV market

Carat Canada's Jennifer Lewis on Canada's changing TV market

FromThe Current Report


Carat Canada's Jennifer Lewis on Canada's changing TV market

FromThe Current Report

ratings:
Length:
10 minutes
Released:
Mar 11, 2024
Format:
Podcast episode

Description

Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.To read the full stories included in this episode:Programmatic Ad Spending Forecast Q1 2023: https://bit.ly/3T5XAR3Canada Connected TV: https://bit.ly/3TpCKxpCanada's biggest broadcasters on the future of CTV: https://bit.ly/49ZZ5XKAs Meta tightens the traffic tap, where will news publications turn for audiences? https://bit.ly/48NY44fAn Update on Facebook News: https://bit.ly/49G9c4pPaying for News: What Google and Meta Owe US Publishers: https://bit.ly/4cgSuu6Google, Meta should pay at least $14B per year to news publishers to account for ad revenue: study: https://bit.ly/4c7mXe4Meta bailing from Australian news to have 'absolutely disastrous' impact': https://bit.ly/3VfdeMN
Released:
Mar 11, 2024
Format:
Podcast episode

Titles in the series (49)

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.