7 min listen
The Current Report: TV ad buyers adapt to the marketing funnel collapsing
The Current Report: TV ad buyers adapt to the marketing funnel collapsing
ratings:
Length:
9 minutes
Released:
Dec 11, 2023
Format:
Podcast episode
Description
This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster._______To read the full stories included in this episode:NRF: Holiday Spending Could Top $966B: https://bit.ly/3t8HlcSThis Cyber Monday showed us how fickle shoppers are, and how TV buyers can woo them: https://bit.ly/3RwHv7oPodcast Companies Begin to Advertise Like Hollywood Studios: https://bit.ly/3Ri4RfsPodcast U.S. Ad Revenue Projected to Hit $2.3 Billion in 2023, up 25%: https://bit.ly/3tbLSeQTikTok expands its in-app Ticketmaster ticketing feature to users in 20 countries: https://bit.ly/3GAhtd2_______The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w
Released:
Dec 11, 2023
Format:
Podcast episode
Titles in the series (49)
The Current Report: Spark Foundry's Sarah Kramer Live From Cannes Lions 2023: The Current is live from Cannes for this special edition of The Current Report. Damian Fowler speaks with Spark Foundry CEO Sarah Kramer about this year’s hottest trends at the advertising festival and what it means to be awarded with a lion. by The Current Report