6 min listen
The Current Report: How marketers are responding to ad-free social media plans
The Current Report: How marketers are responding to ad-free social media plans
ratings:
Length:
12 minutes
Released:
Nov 17, 2023
Format:
Podcast episode
Description
This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app._______To read the full stories included in this episode:Social platforms are testing ad-free subscription plans. What does that mean for brand-builders? https://bit.ly/46xZPRWAmazon says it will run shopping ads on Snap: https://bit.ly/3szJlL7TikTok Shop launches in the U.S. as the company bets big on e-commerce: https://bit.ly/3R3UvBl
Released:
Nov 17, 2023
Format:
Podcast episode
Titles in the series (48)
The Current Report: Max is latest example of streaming consolidation: The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds. by The Current Report