10 min listen
The Current Report: Retail media's next stage of evolution
The Current Report: Retail media's next stage of evolution
ratings:
Length:
6 minutes
Released:
Oct 27, 2023
Format:
Podcast episode
Description
This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew._______To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/Spotify Hits 226M Paying Subs, Swings to Quarterly Profit: Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHbMcDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM
Released:
Oct 27, 2023
Format:
Podcast episode
Titles in the series (49)
The Current Report: GALE's Winston Binch on brand innovation and the evolution of Cannes Lions: The Current's coverage of Cannes Lions continues. Today, we're joined by Winston Binch, chief brand and experience officer at Gale, who talks about his approach to brand innovation, the evolution of the festival towards tech and media, and the Chipotle Doppelgänger campaign that won GALE a gold lion. We also cover Albertsons' proposal for a retail media framework, and the verbal sparring match between Elon Musk and Mark Zuckerberg. by The Current Report