That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report._______To read the full stories included in this episode:Bigger costs, more ads: What Hollywood could look like after the writers' strike: https://bit.ly/3REXAIBHollywood's strikes are both now over as actors reach deal with studios and return to work with writers: https://bit.ly/3TpHBPoWalmart will use its shopper data to power ads on NBCU's live sports streams: https://bit.ly/3GKesqJThe curtain's coming down on Showtime...sort of: https://bit.ly/4al7FBqChrome's Deprecation Trial - No Ad Tech Allowed; Streamers Shed More Content: https://bit.ly/3GITDvJHere Are the 14 Non-Marvel/Pixar/Star Wars Shows Disney is Licensing to Netflix: https://bit.ly/3RnPouwSpotify Inks Podcast Deal With Warner Bros. Discover for CNN, HBO and More Shows: https://bit.ly/3v3ML9NDisney's Former C.E.O. Gave Me the Exit Interview I Asked for: https://bit.ly/4aiZtS5Fox's Tubi to Stream DC Titles Including 'The Batman,' 'Black Adam,' 'Wonder Woman': https://bit.ly/3RqFMz1_______The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w