6 min listen
The Current Report: Impact of actors' and writers' strikes on advertising
The Current Report: Impact of actors' and writers' strikes on advertising
ratings:
Length:
6 minutes
Released:
Jul 21, 2023
Format:
Podcast episode
Description
This week on The Current Report, we dive into how the writers' and actors' strikes, which have brought Hollywood to a halt, will impact the advertising market. Ilyse Liffreing and Travis Clark also break down how the strike will impact the shift from broadcast TV to streaming. Also, with Barbie premiering today, we look at how brands like Air Jordan, Blackberry, and Flamin' Hot are having their moment on the big screen.To read the full stories included in this episode:The perfect storm rattling Hollywood has major implications for advertisers: https://bit.ly/3K8DBxzBarbie unboxed: Brands are having their Hollywood moment: https://bit.ly/3K8DDWdYou can thank the American retail consumer for the soft landing: https://bit.ly/43vEkzHKids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources: https://bit.ly/44W41uq
Released:
Jul 21, 2023
Format:
Podcast episode
Titles in the series (48)
The Current Report: Max is latest example of streaming consolidation: The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds. by The Current Report