In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day."Main Discussion Points:Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at allHow the threat of a TikTok ban is benefiting platforms like YouTube Shorts, Instagram Reels, and email marketingThe increasing popularity of collaborations in marketing, including an odd new collaboration between the Netflix show Bridgerton and Bath & Body WorksHow incorporating "March Madness" and related basketball terms into marketing emails can lift open rates by over 20% in the next two weeksThe new romantic drama series "One Day" on Netflix that Jay highly recommendsCheck out this Relationship Marketing Guide to Generative AI!Plus! Don't forget to register for Guru Conference 2024!And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/