In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known for, and planning out promotions in advance.Best Moments:(03:18) Amy Porterfield on the highs and lows of her entrepreneurial journey(04:14) How the "Less is More" mentality drove her business to 9 figures in revenue(06:05) Building a profitable business with few offers(08:28) Amy's unique take on a "No Agenda" marketing strategy(09:45) Digging into content marketing strategies(10:09) Why original content matters and how it drives business growth(11:51) Podcasting, list-building, and some undiscovered ways they can build your career and business(16:45) Why Amy creates a 12 month promo calendar, and how it has changed her businessGuest Bio:AMY PORTERFIELD - Director of Content for Tony Robbins Companies (2009)- Founded Digital Course Academy (earned over $100 million in revenue)- Host of top-ranked marketing podcast, Online Marketing Made Easy- 89,000+ students through her courses- 50+ million podcast downloadsAND MAKE SURE TO LISTEN TO AMY'S FANTASTIC PODCAST!! #1 in U.S.!AMY’S PODCAST:Online Marketing Made Easy with Amy Porterfieldhttps://www.amyporterfield.com/amy-porterfield-podcast/FOLLOW Amy on INSTAGRAM! @AmyPorterfield www.instagram.com/amyporterfieldand for all things AMY - www.AmyPorterfield.comand REGISTER for the FREE - VIRTUAL - EMAIL EVENT to see Amy!  www.GuruConference.com