If you've been listening to my solo series on The Catalyst, today's interview with Emily Hirsh will take your customer journey to the next level. Emily helps entrepreneurs amplify their brand through paid media and is a genius at creating digital marketing shifts so businesses can generate new sales with ease. Even if you haven't listened to the series, at the end of this episode you’ll find out why a successful marketing plan isn't based on magic or luck; it is based on a proven process. Grab a pen and paper to take some notes because when you commit to implementing these shifts in your business, you'll succeed at everything you do. If you enjoyed the podcast, tag @itsgeorgebryant, and @emilyhirsh and let us know how you'll implement this into your business today. Make sure to leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives, plus allows me to keep interviewing amazing guests for the show. In this podcast, you'll discover:Why your unwillingness to pivot can destroy your brandHow to earn your spot and stand out among the crowd today10 Marketing shifts to make inside your business today  A three-step model to go from nothing to a customer journey and offer that convertsTime Stamps00:00 Intro to episode 280 and what to expect 02:15 Intro to Emily Hirsh 07:15 George and Emily chat about why they both love the customer journey 13:12 Why the path of entrepreneurship can feel lonely at times16:09 Why you need to work your ass off until you earn the right to move to the next level18:35 Why Failures are still progress21:33 George asks Emily some of the biggest mistakes entrepreneurs make in marketing 25:19 How to create the best possible outcome for your clients wherever they are in the customer journey 32:02 The reasons why creating content that stands out is harder than ever before39:03 Where entrepreneurs overcomplicate their marketing41:02 A 3 step process to creating a customer journey that converts49:08 Why you need to pay attention to your first impression and the importance of having one next step for everyone you come in contact with 57:20 Why Emily’s approach will help you create magicNotable Quotes "Most people undervalue the value of practice and trying until something sticks or doesn't stick" -GB "I'm just going to work my ass off until I'm successful and I can earn the right to move up to the next level. "Emily Hirsh"If we're not in motion, that actually just becomes more overwhelming evidence to stay stuck "GB "Failures are still part of progressing "Emily HirshMost entrepreneurs don't realize they're cementing their feet where they currently are, and then in search of more tactics and strategies, they actually deepen their chance of staying stuck- GB "If you're not pivoting and evolving, you're going to be left behind" Emily HirshConnect with Emily Website - https://hirshmarketing.com/