In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brienne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.Key Discussion Points:- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about (00:02:08)- Choose pop culture topics that fit your brand voice and industry; forced associations don't work (00:05:17)- Personal brands can benefit from sharing pop culture loves to build deeper connections (00:06:56)- Twitter’s real-time nature makes it great for initial pop culture commentary (00:08:23)- Get creative about subtle associations between pop culture and your content goals (00:09:38)Guest Bios:Brienne Fleming is a pop culture marketing expert who teaches social media and branding at the University of Florida. She hosts the Making The Brand podcast and Twitter chat #popchat, analyzing marketing takeaways from trending topics. Brienne enjoys combining her passion for music, TV, and social media to help brands connect with audiences in fun new ways.