Welcome to the What's Next! podcast with Tiffani Bova. I’m excited to share this conversation with Mindy Weinstein who shares her personal philsophy and corporate experience with consumer psychology. Mindy Weinstein is the founder and CEO of Market MindShift, as well as a national speaker, trainer, and digital marketing strategist. She has worked with and trained companies of all sizes. Throughout her career, Mindy has trained such companies as Facebook, The Weather Channel, World Fuel Services, Hampton Products, Putman Media and more. Other digital marketing agencies come to Mindy to learn the latest trends, concepts and methodologies. Mindy has been named as one of the top women in SEO and has presented at such conferences as Digital Summit, Pubcon, SMX, the SEJ Summit and more. She is an Ask the SEO Expert columnist for SearchEngineJournal.com. Mindy has often appeared in the media, with television interviews that aired on Fox, NBC and ABC as well as various other multimedia platforms. Mindy is the author of “The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions” (McGraw Hill). She is also the host of Persuasion in Business, a podcast that dives into a persuasion-related concepts and provides real-world application for businesses.   THIS EPISODE IS PERFECT FOR… anyone in consumer finance, marketing, retails, sales, or really any position that   TODAY’S MAIN MESSAGE… consumer psychology is about understanding and listening the thoughts and perspectives of your customers, so you have to keep an eye on the digital conversations happening on social media and online platforms, but you can’t forget about the direct contact modes from the sales team and customer service representatives.     WHAT  I  LOVE  MOST… Scarcity mindset is hardwired into the human mind, but we can harness our basic instincts and use this power for good to build community and make better decisions for ourselves!     Running time: 30:25 Subscribe on iTunes     Find Tiffani on social: Facebook Twitter LinkedIn Instagram   Find Mindy online: Website Facebook Twitter LinkedIn   Mindy’s Book: The Power of Scarcity