29 min listen
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
FromCase Interview Preparation & Management Consulting | Strategy | Critical Thinking
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
FromCase Interview Preparation & Management Consulting | Strategy | Critical Thinking
ratings:
Length:
48 minutes
Released:
Mar 15, 2023
Format:
Podcast episode
Description
Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers. Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home. Get Mindy's book here: The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Released:
Mar 15, 2023
Format:
Podcast episode
Titles in the series (100)
389: Fear is not a strategy (Monday Morning 8 a.m. #11): Hello everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this newsletter, we’re going to focus on four major... by Case Interview Preparation & Management Consulting | Strategy | Critical Thinking