In this episode of Let's Do This, NOT That! Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.Main Discussion Points:Animated GIFs can increase clickthrough rates by over 20% in emails (00:04:17)You cannot embed videos directly in emails, but animated GIFs create a similar effect (00:03:17)Subtle animated GIFs can work for any brand to grab attention (00:06:10)Keep animated GIF file size under 2MB to ensure quick load times (00:08:02)Use a service like EzGIF.com to create properly sized GIFs (00:08:23)Follow JayFollow Pierce