In this episode of Do This, Not That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.Main Discussion Points:- Open rates are still valuable as directional metrics, even though absolute numbers may be inflated by bots- You can compare open rates between A/B test email campaigns to see which performs better- Sending a test email campaign at 3 AM can help identify bot click activity in the first 30 minutes- Forget industry benchmark averages - track your own email-type averages over time as a benchmarkAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!