This week on Great Minds we feature Frank Maggio, CEO and Founder of React, whose “Reactive Experiential” Advertising Platform is garnering significant buzz throughout the industry. Frank walks us through his career and talks about how React is combining technology and advertising to “change advertising for good.”

Chapters:

00:18 - 02:51 – Why advertising has a $300 billion problem
02:51 – 07:30 - The Procter and Gamble training ground
07:30 – 13:59 - Where did Frank's entrepreneurial spirit come from?
13:59 – 20:22 - How did React start out?
20:22 - 23:59 - How did he come up with Super Squares?
24:00 - 29:25 - What is the current state of technology driven TV?
29:30 - 31:13 - Amazon's threat to traditional TV networks
31:13 – 35:25 - What is the future of primetime TV advertising?
35:26 - 38:53 - Consumer, government and Nielsen
38:54 - 42:00 - Can you have the impact that you want to have at scale?

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