In this episode James Mackey and our guest Steven Rothberg, Founder of College Recruiter, share insights on the future of job boards. James and Steven explore how job boards are evolving to programmatic performance-based advertising and debate the effectiveness of TikTok demand creation versus website capture. They also discuss the importance of quality in a conversion rate approach, understanding the sources of your ads, and evaluating the effectiveness of popular job boards in the tech industry.Join us for an engaging conversation on the future of job boards and how to optimize your recruiting strategies.04:39 How job boards are shifting to programmatic performance-based advertising05: 50 What programmatic performance-based advertising means19:20 How do you make sure you’re getting quality from a conversion rate approach29:00 TikTok Demand Creation vs. capture on the website.Programmatic recruitment advertising : Appcast;  PandoLogic; Radancy; Joveo; JobAdX Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!