20 min listen
Localization lead on Google's International Growth Team
Localization lead on Google's International Growth Team
ratings:
Length:
20 minutes
Released:
Jul 20, 2023
Format:
Podcast episode
Description
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch.
Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets.
In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.
Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets.
In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.
Released:
Jul 20, 2023
Format:
Podcast episode
Titles in the series (100)
Top Localization Do's and Dont's: Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value. by Globally Speaking