Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

How Localization Skyrockets Growth

How Localization Skyrockets Growth

FromGlobally Speaking


How Localization Skyrockets Growth

FromGlobally Speaking

ratings:
Length:
20 minutes
Released:
Jul 6, 2016
Format:
Podcast episode

Description

What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.
Released:
Jul 6, 2016
Format:
Podcast episode

Titles in the series (100)

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.