20 min listen
The Story Behind the Globalization Strategy Playbook
The Story Behind the Globalization Strategy Playbook
ratings:
Length:
20 minutes
Released:
Feb 23, 2022
Format:
Podcast episode
Description
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest.
Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attempts to connect the strategic-thinking process to real-life situations. Tune in and brainstorm how to turn your globalization strategy journey to global success for your multilingual customers and your company.
Check out the globalization strategy playbook [here](https://github.com/GILT-Forum/Globalization-Strategy-Playbook/blob/main/english/playbook.md).
Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attempts to connect the strategic-thinking process to real-life situations. Tune in and brainstorm how to turn your globalization strategy journey to global success for your multilingual customers and your company.
Check out the globalization strategy playbook [here](https://github.com/GILT-Forum/Globalization-Strategy-Playbook/blob/main/english/playbook.md).
Released:
Feb 23, 2022
Format:
Podcast episode
Titles in the series (100)
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