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The Story Behind the Globalization Strategy Playbook

The Story Behind the Globalization Strategy Playbook

FromGlobally Speaking


The Story Behind the Globalization Strategy Playbook

FromGlobally Speaking

ratings:
Length:
20 minutes
Released:
Feb 23, 2022
Format:
Podcast episode

Description

In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest.

Francesca tells us the story behind how twelve localization industry leaders came together to write the Globalization Strategy Playbook. The playbook attempts to connect the strategic-thinking process to real-life situations. Tune in and brainstorm how to turn your globalization strategy journey to global success for your multilingual customers and your company.

Check out the globalization strategy playbook [here](https://github.com/GILT-Forum/Globalization-Strategy-Playbook/blob/main/english/playbook.md).
Released:
Feb 23, 2022
Format:
Podcast episode

Titles in the series (100)

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.