2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr

FromGlobally Speaking

Start listening View podcast show

2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr

FromGlobally Speaking

ratings:

Length:

20 minutes

Released:

Jan 18, 2017

Format:

Podcast episode

Description

2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends this year.

Released:

Jan 18, 2017

Format:

Podcast episode

Titles in the series (100)

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

Skip carousel

Will I Have a Job Five Years From Now?: Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or... by Globally Speaking
20 min listen
2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr: 2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends... by Globally Speaking
20 min listen
Top Localization Do's and Dont's: Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value. by Globally Speaking
20 min listen
Crowdsourcing: Convenience or Confusion?: Does crowdsourcing deliver on the promise of cost-saving convenience and quality assurance for localization managers? What happens when global brands... by Globally Speaking
20 min listen
Why is Monterey Called the Language Capital of the World?: Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why... by Globally Speaking
20 min listen
An In-Depth Unconference Report: Show up. Participate. Be there. That’s all you need to do to make an unconference worth your time. But that doesn’t explain why unconferences are so... by Globally Speaking
20 min listen
Unpacking Localization Strategies for a Global Hospitality Brand: The 80/20 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its... by Globally Speaking
20 min listen
Localization in the World of Gaming: Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that... by Globally Speaking
20 min listen
How Do Top Hospitality Brands Engage Local Travelers on a Global Scale?: Roughly 60% of international travelers now book their reservations online. Travelers who don't find what they’re looking for right away are far more... by Globally Speaking
20 min listen
Why Don't Journalists Use Professional Translators? A Conversation with Lane Greene.: Lane Greene, the primary language reporter for The Economist and writer of the magazine's Johnson language column, discusses translation from a... by Globally Speaking
20 min listen
What Does It Mean to Be Truly Global?: What's the roadmap for elevating localization's role in a global enterprise? In this episode we discuss best practices for success in international... by Globally Speaking
20 min listen
Why Are Private Equity Firms Buying LSPs?: Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And... by Globally Speaking
20 min listen
How Localization Skyrockets Growth: What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds... by Globally Speaking
20 min listen
Translation and the Ebola Crisis: How We Can Help: The recent Ebola outbreak in the Democratic Republic of Congo once again confirms the critical role language and translation play in a crisis. Ellie... by Globally Speaking
20 min listen
Why is Global Branding So Hard? And So Worth It?: Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global... by Globally Speaking
20 min listen
The Challenge of Neural MT: Part III: In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and... by Globally Speaking
20 min listen
What Makes a World-Class Global Marketing Professional?: What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and... by Globally Speaking
20 min listen
Localizing the Revolution in Global Travel…the Airbnb Way: Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals... by Globally Speaking
20 min listen
How to Compete With Global Brands:  With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never... by Globally Speaking
20 min listen
The Four P's of Global Content Marketing: Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what... by Globally Speaking
20 min listen
Music and Localization: Fine-Tuning the Universal Language: If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the... by Globally Speaking
20 min listen
When Translation Saves Lives: The Vision of Translators without Borders: The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke... by Globally Speaking
20 min listen
How Salesforce Drives a Global Localization Engine: How does the world's leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe... by Globally Speaking
20 min listen
Localizing Marketing Content Beyond Borders: Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of... by Globally Speaking
20 min listen
Technology in the World of Translation: With so many translation technology options on the market today, it's no wonder why language service professionals are often confused about what... by Globally Speaking
20 min listen
The Challenge of Neural MT: Part I: The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so... by Globally Speaking
20 min listen
What’s in Store for the Translation Industry in 2017?: In 2016, we saw major industry consolidation, the growth of voice-based content, the scramble for translation talent–and much more. But what lies... by Globally Speaking
20 min listen
What about Sales?: Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature... by Globally Speaking
20 min listen
Building a Global Infrastructure: Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau... by Globally Speaking
20 min listen
Regulation, Process and Profit: A Look at Localization in Life Sciences: What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single... by Globally Speaking
20 min listen

More Episodes from Globally Speaking

Skip carousel

From dream to reality: shaping the future of localization with AI: “Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and... by Globally Speaking
20 min listen
AI Dialogues: exploring the significance of training AI models: It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the... by Globally Speaking
20 min listen
The journey from translator to launching a language services provider. An insider’s view.: In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she... by Globally Speaking
20 min listen
Over delivering at localization for Under Armour: How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges? Is there a... by Globally Speaking
20 min listen
Unlocking the grid: the fascinating story of what3words' unique localization journey: ‘Hurt. Soap. Blows.’ In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today.... by Globally Speaking
20 min listen
AI Dialogues: humans vs. LLMs’ language learning: It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one... by Globally Speaking
20 min listen
Localization lead on Google's International Growth Team: When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more... by Globally Speaking
20 min listen
Qualtrics - how to introduce empathy to your customer experience: You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things... by Globally Speaking
20 min listen
Product localization in China: pitfalls and exciting trends: A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business,... by Globally Speaking
20 min listen
How can cultural savvy (or the lack of it) make or break a global campaign?: In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a... by Globally Speaking
20 min listen
Language. The secret behind IKEA's success: How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to... by Globally Speaking
20 min listen
In Understanding We Trust: You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A... by Globally Speaking
20 min listen
We’re humans. We want to connect.: It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to... by Globally Speaking
20 min listen
Culture and context. Never overlook the basics.: Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how... by Globally Speaking
20 min listen
Understanding you, understanding me. How brands can unlock global understanding: Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant... by Globally Speaking
20 min listen
What is cosmolocalization and how does it impact the metaverse: In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking,... by Globally Speaking
20 min listen
Rethink your globalization data strategy with VMware: In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging... by Globally Speaking
20 min listen
The Story Behind the Globalization Strategy Playbook: In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the... by Globally Speaking
20 min listen
Is Language Operations the Future of Localization: In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this... by Globally Speaking
20 min listen
Masterclass in SEO localization with TranslaStars: In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an... by Globally Speaking
20 min listen
Realities of Implementing Continuous Localization at Dell: In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and... by Globally Speaking
20 min listen
The Past, Present and Future of the Globalization and Localization Association (GALA): In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She... by Globally Speaking
20 min listen
Tactics and Trends in SEO: In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform... by Globally Speaking
20 min listen
A New Way to Look at Quality: In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks... by Globally Speaking
20 min listen
Localization Leadership in the Tech Industry: In this episode of Globally Speaking, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with... by Globally Speaking
20 min listen
Hyper-personalization and Selling to Markets of One by Globally Speaking
20 min listen
Getting a Handle on SEO: In this episode of the Globally Speaking, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development... by Globally Speaking
20 min listen
Accessibility and the Future of Video Localization: In this episode of Globally Speaking, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that... by Globally Speaking
20 min listen
How Planet Word Museum in DC Celebrates Words and Language: In this episode of the Globally Speaking, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and... by Globally Speaking
20 min listen

Discover this podcast and so much more

2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr

2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr

Description

Titles in the series (100)

More Episodes from Globally Speaking