20 min listen
Culture and context. Never overlook the basics.
Culture and context. Never overlook the basics.
ratings:
Length:
20 minutes
Released:
Feb 6, 2023
Format:
Podcast episode
Description
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the population live in apartments. This crude example shows that, despite an optimistic outlook, a target market could prove to be a huge risk.
In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.
In this episode, Maria Schnell, RWS’s Chief Language Officer, explains why it’s critical for companies to fully understand – on a deep level – the culture and context of their audiences. And why these two pillars need to be part of the foundations of any growth strategy. She will also give examples where clients have seemingly overlooked the basics, and what can be done to ensure that companies always put culture and context at the centre of their customer engagement strategy.
Released:
Feb 6, 2023
Format:
Podcast episode
Titles in the series (100)
Will I Have a Job Five Years From Now?: Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or... by Globally Speaking