Localizing Marketing Content Beyond Borders

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Localizing Marketing Content Beyond Borders

FromGlobally Speaking

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Length:

20 minutes

Released:

Nov 9, 2016

Format:

Podcast episode

Description

Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers.

Released:

Nov 9, 2016

Format:

Podcast episode

Titles in the series (100)

Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.

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Will I Have a Job Five Years From Now?: Every translator today seems to be asking one question above all others. And the question is this--will we continue to have jobs in the future? Or... by Globally Speaking
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Why Don't Journalists Use Professional Translators? A Conversation with Lane Greene.: Lane Greene, the primary language reporter for The Economist and writer of the magazine's Johnson language column, discusses translation from a... by Globally Speaking
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What Makes a World-Class Global Marketing Professional?: What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and... by Globally Speaking
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When Translation Saves Lives: The Vision of Translators without Borders: The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke... by Globally Speaking
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Localizing Marketing Content Beyond Borders: Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of... by Globally Speaking
20 min listen
Speaking of MultiLingual:  Where do you go for in-depth news and information about the language industry? For more than 25 years, MultiLingual Magazine has been the... by Globally Speaking
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How Do Top Hospitality Brands Engage Local Travelers on a Global Scale?: Roughly 60% of international travelers now book their reservations online. Travelers who don't find what they’re looking for right away are far more... by Globally Speaking
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What about Sales?: Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature... by Globally Speaking
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Localization in the World of Gaming: Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It's a serious business that... by Globally Speaking
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Top Localization Do's and Dont's: Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value. by Globally Speaking
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Why is Monterey Called the Language Capital of the World?: Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why... by Globally Speaking
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How Do Cultural Codes Affect Business?: Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and... by Globally Speaking
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2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr: 2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends... by Globally Speaking
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The Challenge of Neural MT: Part III: In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and... by Globally Speaking
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Why is Global Branding So Hard? And So Worth It?: Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global... by Globally Speaking
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How Localization Skyrockets Growth: What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds... by Globally Speaking
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Putting 'Culturalization' on the Localization Map: Cultural differences in geographical names usually aren't a top-of-mind priority for translators and localization professionals. But using incorrect... by Globally Speaking
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The Rise of Interpretainment: The interpreter's job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is... by Globally Speaking
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The Four P's of Global Content Marketing: Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what... by Globally Speaking
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Regulation, Process and Profit: A Look at Localization in Life Sciences: What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single... by Globally Speaking
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How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes): Michele Coady, Microsoft's Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently... by Globally Speaking
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Localizing the Revolution in Global Travel…the Airbnb Way: Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals... by Globally Speaking
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Building a Global Infrastructure: Today's episode features an eye-opening discussion with Tableau Software's Daniel Sullivan, who is Director of Global Content Readiness at Tableau... by Globally Speaking
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Localizing for the Netflix Effect: Netflix recently launched service to 130 countries simultaneously, It's the most aggressive localization push in history, and it's great news for... by Globally Speaking
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Why Are Private Equity Firms Buying LSPs?: Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And... by Globally Speaking
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Music and Localization: Fine-Tuning the Universal Language: If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the... by Globally Speaking
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What Does It Mean to Be Truly Global?: What's the roadmap for elevating localization's role in a global enterprise? In this episode we discuss best practices for success in international... by Globally Speaking
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Localizing Marketing Content Beyond Borders

Localizing Marketing Content Beyond Borders

Description

Titles in the series (100)

More Episodes from Globally Speaking