Paige Chilson is deep in the data, but she also stays close to the customer. This combination is key for any marketer. Let this episode serve as a reminder to strike a balance between quantitative and qualitative data when assessing your marketing performance and building strategies. As VP of eCommerce at Handl, a premium phone grip and stand brand based in New York, Paige gets to cover a lot of ground in building out the toolset to drive conversions and grow the brand. She shares a wealth of information on how to test and refine your strategies effectively. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEIt is crucial to check in with the customers across all channels, ensuring all their questions are answered.Micro-moments are an opportunity to improve conversion rates, split tests help you determine if your site improvements are working.Always be listening to your customers!Be broad in your search for data and trends.Book Recommendation:Aesthetic IntelligencePauline BrownApp Recommendation: https://www.privy.comTODAY’S GUESTPaige Chilson is the VP for e-commerce and marketing of Handl New York. She handles all things digital for the Handl brand.Handl New York is a fashion phone accessory business. HANDL New York Phone Grips, Stands, and Cases are the brainchild of world-renown New York City artist Allen Hirsch, who has had a fascination with the power of screens since his late teens.  Whether it be in television in the 1970s, computers in the 1980s, or phones thereafter, Hirsch has documented our interconnectedness with screens in his art, and this helped lead him to invent HANDL. Know more about Handl New York and Paige’s company here:Website: https://handlnewyork.comInstagram: https://www.instagram.com/handlnewyork/?hl=enIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind