20 min listen
Pinterest Has Localization Pinned Down
ratings:
Length:
20 minutes
Released:
Sep 9, 2020
Format:
Podcast episode
Description
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local relevance. Tune in to hear all this and more.
Released:
Sep 9, 2020
Format:
Podcast episode
Titles in the series (100)
How Localization Skyrockets Growth: What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds... by Globally Speaking