Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive returns to the  Tech Talks Daily podcast. Mark is a serial entrepreneur and innovator. His first company, Curtis Hoy, pioneered radio sales promotion from 1989. Highlights included introducing fixed frequency low-cost radios as a sampling driver for the Pepsi taste test, bringing drive-in movies to the UK for the first time ever (Diet Pepsi) and designing the first marketing use of virtual reality in 1993 (for a Unilever brand).   Today's episode discusses how the Metaverse and its technology could impact brands and customers. In addition, we talk about how this is expanding beyond just the gaming community – designers, digital product developers, creatives, and technologists will play a central role in virtual world-building and content placement, as everything is 3D-based. However, as brands seek to capitalize on the opportunities presented by the Metaverse, ethics around behavior manipulation, sustainability, and accessibility for all must remain front of mind. Finally, we discuss the democratization of access might lead to a new wealth of shared cultural experiences and new economies.