In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. Please visit the Campaign-Snapchat hub for more information about the Snapchat Generation. Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. 

Running order: 3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic?
8:02 Gen-Z: what we should know about them and the challenges they’ve faced in 2020?
16:05 Forms of engagement for younger workers at home  
19:24 Changes in approach to bringing new talent
26:50 The misconceptions brand marketers have about young consumers30:40 The likelihood of using more influencer marketing in campaigns 38:15 Trends that accelerated due to the pandemic but will have a lasting impact
This special episode is hosted by Campaign's media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry. 
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