26 min listen
Episode 47: The evolution of livestreaming: From mainstream to brand opportunity
Episode 47: The evolution of livestreaming: From mainstream to brand opportunity
ratings:
Length:
45 minutes
Released:
Jul 20, 2020
Format:
Podcast episode
Description
In this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going.
Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).
Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK),
Rebecca McGrath (Senior Media Analyst, UK).
Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).
Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK),
Rebecca McGrath (Senior Media Analyst, UK).
Released:
Jul 20, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 6: No panic: What Brexit really means for consumer by Mintel Little Conversation