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Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly

Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
20 minutes
Released:
Jul 6, 2023
Format:
Podcast episode

Description

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant increase in online fraud and the emergence of what can be termed the "grifterverse." The pervasive nature of online fraud poses a significant challenge for marketers, as it undermines trust, hampers user experience, and threatens the overall effectiveness of marketing strategies. Today, Juan discusses the grifterverse. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 6, 2023
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.