Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Episode 1: is food gendered? The slow death of gender-based marketing

Episode 1: is food gendered? The slow death of gender-based marketing

FromMintel Little Conversation


Episode 1: is food gendered? The slow death of gender-based marketing

FromMintel Little Conversation

ratings:
Length:
32 minutes
Released:
Jun 17, 2019
Format:
Podcast episode

Description

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.
Host: Andrew Davidson, SVP/Chief Insights Officer.
Guests: Marcia Mogelnosky (Director of Insight, Food & Drink).
Jonny Forsyth (Associate Director, Food & Drink).
Alex Millinazzo (Trends Analyst).
Released:
Jun 17, 2019
Format:
Podcast episode

Titles in the series (100)

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.