27 min listen
179: Event horizons: The future of brand marketing in 2024
FromCampaign podcast
ratings:
Length:
20 minutes
Released:
Feb 12, 2024
Format:
Podcast episode
Description
Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.In this podcast episode, we chat about:The role of event marketing: present, past and futureWhy the relationship between brand and event agency breaks downEvents in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea This podcast episode is sponsored by First Event. Hosted on Acast. See acast.com/privacy for more information.
Released:
Feb 12, 2024
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 6 - taste in advertising: Our February episode is hosted by Rachel Barnes and features David Bain, planning partner at BMB, and Marketing’s features editor Rebecca Coleman. This month, it's all about good and bad taste marketing, how that's changed and what the immediacy of pub... by Campaign podcast