**This episode is brought to you by ATTN Agency and Repeat.**   In the first part of this feature, we hear from Steve Schwartz, the CEO of Art of Tea. Art of Tea is an importer and blender of organic and specialty teas. It all started when Steve saved up his money, got a backpack, and took time throughout the world. His goal was to learn more about the best teas on the planet. As his research continued, he realized that he needed to turn this passion into a career. He talks about his mother getting sick and passing away and the influence she had on his life. Steve describes what it means to visit a sick person and ultimately explains how tea can be viewed the same way. In Part 1, we hear about Steve’s story, why tea is so important to him, and the early days of Art of Tea. Join Ramon Vela and Steve as they breakdown the inside story on The Story of a Brand. For more on Art of Tea, visit: https://www.artoftea.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.getrepeat.io.