**This episode is brought to you by ATTN Agency and Repeat.**   With nearly all his funds gone and unable to perfect the process for making his instant Teas, Jim was about to give up. Fortunately, while casually glancing over the ingredients table for his wife’s face mask as he brushed his teeth, Jim stumbled onto the key to perfecting his process. With his newfound appreciation for botanical extraction, Jim was able to perfect the process to create instant tea and coffee as well. In part 1 of this Feature, we talk to Jim Lamancusa, Founder of Cusa Tea & Coffee. As an avid tea drinker and backpacker, Jim wanted a convenient way to carry his tea without worrying about harmful waste. With Cusa instant tea, anyone could enjoy a quality cup of tea any time and any place. Tune in today to hear how Jim perfected your favorite teas and coffees into an instantaneous experience. In part 1, Jim discusses Jim’s mentor experience; The 100 Ft Overview of the brand; The beginning of Jim’s love for tea; Discovering the need for instant tea; Perfecting instant coffee and tea; Composting tea and coffee; Packaging the product; and much more. Join Ramon Vela and Jim as they breakdown the inside story on The Story of a Brand. For more on Cusa Tea & Coffee, visit: https://www.drinkcusa.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.getrepeat.io.