Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more. In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and how they are rising to the challenge.