General Electric is 135 years old employs 330,000 employees in 175 countries. GE is undertaking a massive transformation to be a digital industrial company, focusing on the "internet of really big things." In this episode, CMO Linda Boff shares GE's story and explains digital transformation at this American corporate icon.Linda Boff is Chief Marketing Officer of General Electric. Boff was formerly GE's executive director of global brand marketing. Linda is one of the most innovative and forward-thinking marketers in the business. Her extensive background in integrated marketing, digital media, and brand, as well as her reputation for innovation help evolve GE's marketing organization, build their iconic brand and advance GE’s digital and industrial strength.